This annual report for the "Talk. They Hear You." Parent-Oriented National Media Campaign highlights the campaign's history and progress in 2019.

This wallet card is related to the public service announcement from SAMHSA’s “Talk. They Hear You.” campaign encouraging parents to talk with their kids about alcohol and other drugs.

This report discusses the prevalence and nature of underage drinking, and reviews the effectiveness of the "Talk. They Hear You" campaign.